New Arrival!!!!!!!!!!!!!

Well maybe not sooo new.  On April 1 Hugo Boss in the Copley Place Mall made it's official re-opening of it's new space from it's former residence at the East entrance on the main floor of the mall to it's bigger and even more up to date location near the center atrium of the first floor.  This space was formerly occupied by Ralph Lauren and had a set up that included wall to wall hard wood floors with warm greens and tans on the walls, giving it that stalwart Americana kind of feel.  Cut to today and the new Hugo Boss location has completely turned that space around. 

The flow of the floor space is much smoother and clearer now, giving it a depth that encourages the shopper to explore and spend time admiring. The new space carries a very fresh, clean and bright aesthetic.  This begins with the fragrance that they have permeated throughout the store, Hugo Black.There's a great use of bright lighting which translates nicely against the chic whites, greys and creams that they chose for the walls and floors.  There are also nice splashes of black that add an elegance and classy style for which Hugo Boss has been known.  There are also a few vintage crafts like suit forms, fans and shoe horns.  It's a nice juxtaposition with the overlaying presence of sleek lines and elegance.

The store contains many of the Hugo Boss brands including but not limited to: Boss Green, Boss Orange, HUGO, Boss Black, Boss Black Sport and more.  It's such a pleasure to have such a variety of the Hugo Boss line in one great location.  This makes it very convenient to find something you're looking for that perhaps you just saw in the latest issue of  GQ, Esquire or Details ; ) At first glance, the store holds a beautiful selection of men's suiting which stands out among the best in today's men's fashion. Different shades of blues, black and tan are only some of the varieties available  And there is a wonderful detail of purple lining in one particular pair of men's trousers.  With the Green and Orange labels also represented, this location has a nice offering of men's sportswear and casuals. 

I talked briefly with the store manager about the new space and expanded collection, and he and the rest of the team are very excited about all of it.  It seems this is something they have been waiting for for a few years now.  I for one am extremely excited that it's happened and am so grateful for the beautiful re-addition to our Copley Place Mall.

Follow me for news on how this store continues to do and what new things are happening at Hugo Boss in Boston.  You can also check out  http://www.hugoboss.com/.

Cheers,
The Chic Chanteur