The Steven Alan Event at The Tannery

Here's to a fabulous fashion event in Boston!   This was not your typical after hours shopping event.  This was a "Let’s celebrate great fashion and be fabulous doing it!" event.  I must say, Brittney and the Tannery did everything right and showed us all just how chic Boston can be.

On May 5, the Boylston Street Tannery celebrated Cinco de Mayo the fashion way, by inviting a great designer to meet and greet the fashion divas of Boston and providing hot music and tasty cocktails for the masses.  Designer Steven Alan welcomed all who were there to share their praises of his designs or just talk fashion.  Meanwhile, the party rocked on around those in attendance and fabulousness ensued.

I’d invited my friend James, fashion merchandiser extraordinaire, to the event so that he could see how another Boston retailer turns it out.  Neither of us had ever really been inside this location and this event was the perfect reason to christen the experience. The musician side of this Chic Chanteur was definitely satisfied as we walked up the stairs to DJ 7L from The BladeRunners doing his thing at the DJ stand.  Nothing can kill a party like bad music, and that was definitely not the case at the Steven Alan event.  DJ 7L had the right records spinning and kept the flow of the party fresh and fun to match the vibe of its guests. 

On display was a variety of Steven Alan’s spring line available for purchase in both the men’s and women’s sections. The collection’s overlaying theme was relaxed and neutral.  It’s a wardrobe that’s perfect for a weekend on the Cape or Martha’s Vineyard or a fun and comfortable everyday look for spring.  For men, there were plenty of short shorts (my favs), button downs, and sweaters.  Women’s carried a selection of dresses, skirts, and special pieces like the orange Renada Blazer worn by the Tannery’s own, Brittney.

Absolute Wild Tea and 1800 Tequila provided cocktails for the event.  Guests sipped on their choice of poison while they perused the collection and mingled with their fellow Bostonians.  Nothing celebrates Cinco de Mayo like a delicious margarita.  Couple delicious cocktails with fashion at its best and you’ll have a successful event any day of the week.

So thank you to all of those involved with bringing the Steven Alan event together.  It was a huge success in my eyes and just what the Boston fashion scene needs to encourage great clothing and style.

Cheers,
The Chic Chanteur